Advertising and investor recognition of banking firms : evidence from Taiwan
Year of publication: |
2016
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Authors: | Liao, Tsai-Ling ; Sung, Hao-Chang ; Yu, Min-Teh |
Published in: |
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets. - Philadelphia, Pa. : Routledge Taylor & Francis Group, ISSN 1540-496X, ZDB-ID 2089472-7. - Vol. 52.2016, 4/6, p. 812-824
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Subject: | investor recognition | advertising expenditures | market valuation | stock liquidity | Taiwan | Werbung | Advertising | Anlageverhalten | Behavioural finance | Börsenkurs | Share price | Bank | Aktienmarkt | Stock market | Kapitaleinkommen | Capital income |
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