Advertising for luxury and fashion goods : an emerging area
Year of publication: |
2016
|
---|---|
Authors: | Taylor, Charles Raymond |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 3, p. 389-390
|
Subject: | Luxusgüter | Luxury goods | Mode | Fashion | Werbung | Advertising | Markenführung | Brand management |
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