Advertising or freemium : the impacts of social effects and service quality on competing platforms
Year of publication: |
2020
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Authors: | Li, Zhiyong ; Nan, Guofang ; Li, Minqiang |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 67.2020, 1, p. 220-233
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Subject: | Advertising | freemium | platform competition | pricing | social networking services (SNS) | two-sided market | Dienstleistungsqualität | Service quality | Werbung | Social Web | Social web | Netzwerkökonomik | Network economics | Digitale Dienste | Web-based service | Soziales Netzwerk | Social network | Wettbewerb | Competition | Preismanagement | Pricing strategy | Marktstruktur | Market structure |
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