Agency theory in marketing : 27 years on
Year of publication: |
2023
|
---|---|
Authors: | Chohan, Raeesah |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 4, p. 767-793
|
Subject: | Agency theory | constraint mechanisms | information asymmetry | marketing | opportunistic behavior | Asymmetrische Information | Asymmetric information | Theorie | Theory | Prinzipal-Agent-Theorie |
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