Agiles Marketing Performance Management : 10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis
Extent: | XXIII, 127 Seiten Illustrationen 23.5 cm x 15.5 cm |
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Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-658-34814-4 ; 3-658-34814-3 ; 978-3-658-34815-1 |
Other identifiers: | 10.1007/978-3-658-34815-1 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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