AI-powered touch points in the customer journey : a systematic literature review and research agenda
Year of publication: |
2023
|
---|---|
Authors: | He, Ai-Zhong ; Zhang, Yu |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 4, p. 620-639
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Subject: | Artificial intelligence | Consumers | Customer journey | Interaction | Robots | Service | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Roboter | Robot |
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