Airline brand equity, brand preference, and purchase intentions : the moderating effects of switching costs
Year of publication: |
2008
|
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Authors: | Chen, Ching-fu ; Chang, Yu-Ying |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 14.2008, 1, p. 40-42
|
Subject: | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Luftverkehrspolitik | Air transport policy | Taiwan |
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