Aktuelle Instrumente der Marketingpraxis : Relationship Marketing, Social-Media im Kundenservice, Cross-Selling, Ingredient Branding, Corporate Identity
Carsten Rennhak (Hrsg.)
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Rennhak, Carsten (ed.) |
| Publisher: |
Stuttgart : ibidem-Verl. |
| Subject: | Marketing | Marketinginstrument |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | IX, 181 S. Ill., graph. Darst. 150 mm x 210 mm |
|---|---|
| Series: | Reutlinger Schriften zu Marketing & Management. - Stuttgart : Ibidem-Verl., ISSN 1865-3162, ZDB-ID 2388857-X. - Vol. 6 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 11 Beitr. |
| ISBN: | 3-8382-0342-9 ; 978-3-8382-0342-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009521719