Type of publication: Article
Type of publication (narrower categories): Aufsatz in Zeitschrift ; Article in journal
Language: English
Other identifiers:
10.4102/sajbm.v54i1.3669 [DOI]
Classification: M30 - Marketing and Advertising. General
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014234904