An empirical study on influence of e-CRM towards customer loyalty in banking sector
Year of publication: |
2020
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Authors: | Shastri, Siddharth ; Sharma, Ridhima ; Sethi, Vaishali |
Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 6.2020, 5, p. 642-652
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Subject: | e-banking | e-CRM | Axis Bank | perception | trust | relationship | Beziehungsmarketing | Relationship marketing | Bank | Vertrauen | Confidence | Electronic Banking | Electronic banking | Kundenzufriedenheit | Customer satisfaction | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour |
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