An enterprise-wide strategic stakeholder approach to sales ethics
Year of publication: |
2011
|
---|---|
Authors: | Ferrell, Linda ; Ferrell, Odies C. |
Published in: |
Strategic sales and strategic marketing. - London [u.a.] : Routledge, ISBN 978-0-415-61451-1. - 2011, p. 69-82
|
Subject: | Stakeholder | Verkauf | Selling | Unternehmensethik | Business ethics | Risikomanagement | Risk management |
-
An enterprise-wide strategic stakeholder approach to sales ethics
Ferrell, Linda, (2009)
-
Stakeholders and shareholders are executives really "penny wise and pound foolish" about ESG?
Larcker, David F., (2019)
-
Do firms adjust corporate social responsibility engagement after a focal change in credit ratings?
Karampatsas, Nikolaos, (2022)
- More ...
-
The domain of corporate social responsibility and marketing
Ferrell, Odies C., (2016)
-
Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, Odies C., (2019)
-
Business foundations : a changing world
Ferrell, Odies C., (2017)
- More ...