An exploratory study of executive factors that lead to technology adoption in small businesses
Year of publication: |
2020
|
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Authors: | Reynolds, Sean ; Cotrino, Felipe ; Ifedi, Charles ; Donthu, Naveen |
Published in: |
Journal of small business strategy. - Murfreesboro, TN : Middle Tennessee State University, ISSN 2380-1751, ZDB-ID 2472054-9. - Vol. 30.2020, 2, p. 1-16
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Subject: | Technology acceptance | Small business | CEO | Executive traits | Perceived usefulness | Perceived ease of use | Digital printing | KMU | SME | Führungskräfte | Managers | Innovationsakzeptanz | Innovation adoption | Informationstechnik | Information technology | Innovationsdiffusion | Innovation diffusion |
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