An integrated model of consumers' decision-making process in social commerce : a cross-cultural study of the United States and China
Year of publication: |
2023
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Authors: | Chiu, Weisheng ; Oh, Ga-Eun ; Cho, Heetae |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 7, p. 1682-1698
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Subject: | Cultural difference | Decision-making process | Expectation confirmation model | Information adoption model | Social commerce | Konsumentenverhalten | Consumer behaviour | China | Entscheidung | Decision | USA | United States | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Social Web | Social web | Online-Handel | Online retailing |
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