An investigation into on-sourcing of advertising creativity in an emerging economy : the case of the United Arab Emirates
Year of publication: |
2019
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Authors: | Howe-Walsh, Liza ; Turnbull, Sarah ; Budhwar, Pawan S. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 103.2019, p. 356-364
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Subject: | Outsourcing | On-sourcing | Resource-based view | Rare resource | Emerging economy | Vereinigte Arabische Emirate | United Arab Emirates | Schwellenländer | Emerging economies | Ressourcenorientierter Ansatz | Werbung | Advertising | Kreativität | Creativity |
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