Analysing online shopping attributes to influence consumer purchasing for fashion products
Year of publication: |
2014
|
---|---|
Authors: | Vignali, Gianpaolo ; Zhao, Jing ; Campaniolo, Daniela |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 13.2014, 3, p. 387-418
|
Subject: | consumer behaviour | online attributes | fashion purchase | online shopping | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Textilhandel | Textile distribution | Markenimage | Brand image |
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