Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Year of publication: |
2021
|
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Authors: | Khomenko, Liliia ; Rosokhata, Anna ; Jasnikowski, Adam |
Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2021, 4, p. 184-195
|
Subject: | bibliometric analysis | marketing management | marketing tools | place marketing | place branding | small and medium enterprises | territorial marketing | tourism infrastructure | partnership for sustainable development | city branding | Bibliometrie | Bibliometrics | KMU | SME | Standortmarketing | Place marketing | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management | Stadtmarketing | City marketing | Markenführung | Brand management | Marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.21272/mmi.2021.4-14 [DOI] hdl:11159/6894 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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