Analytics for customer engagement
Year of publication: |
2010
|
---|---|
Authors: | Bijmolt, Tammo H. A. ; Leeflang, Peter ; Block, Frank ; Eisenbeiß, Maik ; Hardie, Bruce G. S. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 3, p. 341-356
|
Subject: | Kundenwert | Customer value | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing |
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