Analyzing the browsing basket : a latent interests-based segmentation tool
Year of publication: |
2019
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Authors: | Schröder, Nadine ; Falke, Andreas ; Hruschka, Harald ; Reutterer, Thomas |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 181-197
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Subject: | Topic models | Latent Dirichlet allocation | Internet usage behavior | Behavioral segmentation | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | USA | United States | Online-Handel | Online retailing | Internetnutzung | Internet usage |
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