Analyzing the cultural diversity of consumers in the global marketplace
Juan Miguel Alcántara-Pilar, Salvador del Barrio-Garcia; Esmeralda Crespo-Almendros; Lucia Porcu, [editors]
| Year of publication: |
c 2015
|
|---|---|
| Other Persons: | Alcántara-Pilar, Juan Miguel (ed.) ; Barrio-García, Salvador del (contributor) ; Crespo-Almens, Esmeralda (contributor) ; Porcu, Lucia (contributor) |
| Publisher: |
Hershey, Pa. : Business Science Reference |
| Subject: | Internationales Marketing | International marketing | Interkulturelles Marketing | Cross-cultural marketing | Konsumentenverhalten | Consumer behaviour | Welt | World | Weltwirtschaft | Interkulturelles Management | Marketing |
| Description of contents: |
"This book explores the strategies associated with promoting products and services to a culturally-diverse target market, providing innovative solutions for global brands"--
Table of Contents [gbv.de]
|
| Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXV, 403 S. graph. Darst. 29 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 15 Beitr. Includes bibliographical references and index |
| ISBN: | 978-1-4666-8262-7 ; 1-4666-8262-0 ; 9781466682634 ; 978-1-4666-8263-4 |
| Classification: | Außenwirtschaft: Allgemeines ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305472