Analyzing the dependences of multi-category purchases on interactions of marketing variables
Harald Hruschka
| Year of publication: |
April 2017
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| Authors: | Hruschka, Harald |
| Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 87.2017, 3, p. 295-313
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| Subject: | Marketing | Retailing | Multi-category buying behavior | Interaction effects | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Kauf | Purchase |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enthalten in: Band 87, 2017, 3 (April), Seite 315 |
| Other identifiers: | 10.1007/s11573-016-0820-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707331