Anarchy of effects? : exploring attention to online advertising and multiple outcomes
Kendall Goodrich
Year of publication: |
2011
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Authors: | Goodrich, Kendall |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 4, p. 417-440
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Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | USA | United States |
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