Ansatzpunkte einer Marketingkonzeption für technologische Innovationen
Stefan Jugel
| Year of publication: |
1991
|
|---|---|
| Authors: | Jugel, Stefan |
| Publisher: |
Stuttgart : M & P, Verl. für Wiss. und Forschung |
| Subject: | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Hochtechnologie | High technology | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XVI, 230 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Mannheim, Univ., Diss., 1991 |
| Notes: | Literaturverz. S. 194 - 230 |
| ISBN: | 3-476-46002-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000824575