Antecedents of social media B2B use in industrial marketing context : customers' view
Year of publication: |
2015
|
---|---|
Authors: | Keinänen, Hanna ; Kuivalainen, Olli |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 6, p. 711-722
|
Subject: | Social media marketing | Consumer behavior | Social media | Business-to-Business marketing | Online marketing | B2B | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web | Online-Marketing | Internet marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Deregulierung | Deregulation |
-
Meire, Matthijs, (2022)
-
E-marketing orientation and social media implementation in B2B marketing
Habibi, Fatemeh, (2015)
-
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina, (2019)
- More ...
-
Firms' degree of born-globalness, international entrepreneurial orientation and export performance
Kuivalainen, Olli, (2007)
-
THE ROLE OF DYNAMIC CAPABILITIES IN DEVELOPING INNOVATION-RELATED CAPABILITIES
ELLONEN, HANNA-KAISA, (2011)
-
The effect of network competence and environmental hostility on the internationalization of SMEs
Torkkeli, Lasse, (2012)
- More ...