Any way goes : identifying value constellations for service infusion in SMEs
Year of publication: |
2013
|
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Authors: | Kowalkowski, Christian ; Witell, Lars ; Gustafsson, Anders |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 1, p. 18-30
|
Subject: | Leistungsbündel | Bundling strategy | KMU | SME | Unternehmensnetzwerk | Business network | Schweden | Sweden |
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