Application of the long tail economy to the online news market : examining predictors of market performance
Year of publication: |
2014
|
---|---|
Authors: | Huang, J. Sonia ; Wang, Wei-Ching |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 27.2014, 3, p. 158-176
|
Subject: | Nischenstrategie | Niche marketing strategy | Mediale Berichterstattung | Media coverage | Elektronische Publikation | Electronic publishing | Kosten | Costs | USA | United States |
-
Gentzkow, Matthew Aaron, (2015)
-
Gentzkow, Matthew Aaron, (2013)
-
The production of information in an online world : is copy right?
Cagé, Julia, (2017)
- More ...
-
Huang, J. Sonia, (2014)
-
Decision making by newspaper editors : understanding values and change
Sylvie, George, (2008)
-
An examination of the business strategies In the Second Life virtual market
Huang, J. Sonia, (2011)
- More ...