Are marketers egoists? : a typological explication
Year of publication: |
2019
|
---|---|
Authors: | Ramanathan, Jayasankar ; Svāīm, Viśvanātha |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 155.2019, 2, p. 611-621
|
Subject: | Altruism | Competitor | Consumer | Egoism | Marketer | Theorie | Theory | Altruismus | Konsumentenverhalten | Consumer behaviour | Eigeninteresse | Self-interest |
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