Are my symptoms serious Dr. Google? : a resource-based typology of value co-destruction in online self-diagnosis
Year of publication: |
2014
|
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Authors: | Robertson, Nichola ; Polonsky, Michael J. ; MacQuilken, Lisa |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 3, p. 246-256
|
Subject: | Online self-diagnosis | E-health service | Value co-destruction | Resources | Consumer experience | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Ressourcenorientierter Ansatz | Resource-based view | Online-Handel | Online retailing | Betriebliche Wertschöpfung | Value creation | Internet | Suchmaschine | Search engine | Beziehungsmarketing | Relationship marketing |
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