Are self-service customers satisfied or stuck?
Year of publication: |
2010
|
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Authors: | Buell, Ryan W. ; Campbell, Dennis W. ; Frei, Frances X. |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 19.2010, 6, p. 679-697
|
Subject: | Konsumentenverhalten | Consumer behaviour | Selbstbedienung | Self-service | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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