Artificial intelligence and machine learning : exploring drivers, barriers, and future developments in marketing management
Year of publication: |
2022
|
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Authors: | Volkmar, Gioia ; Fischer, Peter Mathias ; Reinecke, Sven |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 149.2022, p. 599-614
|
Subject: | Artificial Intelligence | Decision- Making | Delphi Method | Ethics | Machine Learning | Marketing Management |
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