Atmospheres of seduction : a critique of aesthetic marketing practices
Year of publication: |
2012
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Authors: | Biehl-Missal, Brigitte ; Saren, Michael |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 32.2012, 2, p. 168-180
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Subject: | aesthetics | art versus commerce | critical thinking | consumption | marketing theory | retailing | atmosphere | Starbucks | Adorno | Ästhetik | Aesthetics | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Einzelhandel | Retail trade | Ladengestaltung | Store design | Marketingmanagement | Marketing management |
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