Attention to social comparison information and brand avoidance behaviors
Year of publication: |
June 2016
|
---|---|
Authors: | Kim, Eunjin ; Ratneshwar, Srinivasan ; Roesler, Erin ; Ghosh Chowdhury, Tilottama |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 2, p. 259-271
|
Subject: | Brand choice | Self-identity | Motivation | Social comparison | Individual differences | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Experiment | Markenführung | Brand management | Markenimage | Brand image |
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