Augmented reality apps for tourism destination promotion
Year of publication: |
[2017]
|
---|---|
Authors: | Rahimi, Roya ; Hassan, Azizul ; Tekin, Ozlem |
Published in: |
Apps management and e-commerce transactions in real-time. - Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), ISBN 978-1-5225-2449-6. - 2017, p. 236-251
|
Subject: | Mobile Anwendung | Mobile application | Visuelle Wahrnehmung | Visual perception | Tourismusmarketing | Tourism marketing | Werbewirkung | Advertising effects |
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