Bank marketing and its effects on customer retention in microfinance in Yaounde, Cameroon
Tarbot Chelsea Mah, Dr. Ndah Grimbald
Year of publication: |
2023
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Authors: | Mah, Tarbot Chelsea ; Grimbald, Ndah |
Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 13.2023, 1, p. 57-68
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Subject: | Customer retention | Bank marketing | Customer service | Beziehungsmarketing | Relationship marketing | Mikrofinanzierung | Microfinance | Kamerun | Cameroon | Bank | Konsumentenverhalten | Consumer behaviour | Kundenservice | Kundenzufriedenheit | Customer satisfaction | Bankmarketing | Privatkundengeschäft | Personal banking | Finanzdienstleistung | Financial services |
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