Beautiful Black British brand : exploring intersectionality of race, gender, and self-branding of Black British sportswomen
Year of publication: |
2023
|
---|---|
Authors: | Mogaji, Emmanuel ; Nguyen Phong Nguyen |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 6, p. 1708-1731
|
Subject: | Black sportswomen | human brand pyramid | individual-level branding | intersectionality theory | social media | sports brand | Markenführung | Brand management | Schwarze Menschen | Black people | Großbritannien | United Kingdom | Social Web | Social web | Markenartikel | Brand | Online-Marketing | Internet marketing |
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