Beauty in the eyes of the beholders : how government- and consumer-based country-of-origin advantages and disadvantages drive host country investment dynamics
Year of publication: |
2023
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Authors: | Cuervo-Cazurra, Alvaro ; Un, C. Annique |
Published in: |
Management international review : MIR ; journal of international business. - Berlin : Springer, ISSN 1861-8901, ZDB-ID 2066711-5. - Vol. 63.2023, 2, p. 285-312
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Subject: | Advantage | Country-of-origin | Disadvantage | Foreign investment | Resource-based view | Auslandsinvestition | Ressourcenorientierter Ansatz | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Multinationales Unternehmen | Transnational corporation | Wettbewerbsvorteil | Competitive advantage |
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