Benchmarketing: fashionable term concerning traditional processes
Year of publication: |
June 2016
|
---|---|
Authors: | Udrescu, Mircea ; Gheorghe, Alina |
Published in: |
Academic journal of economic studies. - Bucharest : Editura Universitară, ISSN 2457-5836, ZDB-ID 2822728-1. - Vol. 2.2016, 2, p. 100-113
|
Subject: | Management | marketing | benchmarketing | demand | offer | needs | wishes | firm | Mode | Fashion | Prozessmanagement | Business process management | Marketingmanagement | Marketing management | Nachfrage | Demand | Bekleidungsindustrie | Clothing industry |
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