Between a rock and a hard place : the failure of the attraction effect among unattractive alternatives
Year of publication: |
2013
|
---|---|
Authors: | Malkoc, Selin A. ; Hedgcock, William ; Hoeffler, Steve |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 3, p. 317-329
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
-
The influence of decision task on the magnitude of decoy and compromise effects in a travel decision
Kim, Jungkeun, (2019)
-
Emotions and behavior regulation in decision dilemmas
Gómez-Miñambres, Joaquin, (2017)
-
The moderating role of involvement on the overchoice effect in retail decision making
Vieira, Valter Afonso, (2017)
- More ...
-
Malkoc, Selin A., (2013)
-
Valence Asymmetries in Preference : The Case of Attraction Effect
Hoeffler, Steve, (2012)
-
Between a Rock and a Hard Place : The Failure of the Attraction Effect Among Unattractive Options
Malkoc, Selin A., (2012)
- More ...