Beware the predatory shopper : exploring social vigilantism and proactivity in the exploitation of online pricing mistakes
Year of publication: |
2022
|
---|---|
Authors: | Hancock, Tyler ; Adams, Frank G. ; Breazeale, Michael ; Lueg, Jason E. ; Shanahan, Kevin J. |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 7, p. 744-755
|
Subject: | Online misbehavior | Predatory shopping | Proactivity | Self-presentation adaptation | Social vigilantism |
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