Beyond anger : a deeper look at consumer animosity
Year of publication: |
2015
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Authors: | Harmeling, Colleen M. ; Magnusson, Peter ; Singh, Nitish |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 46.2015, 6, p. 676-693
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Subject: | consumer animosity | emotion | evolutionary psychology | international conflict | structural equation modeling | Emotion | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Herkunftsbezeichnung | Designation of origin | Evolutionsökonomik | Evolutionary economics |
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