Beyond nudges: Tools of a choice architecture
Year of publication: |
2012
|
---|---|
Authors: | Johnson, Eric ; Shu, Suzanne ; Dellaert, Benedict ; Fox, Craig ; Goldstein, Daniel ; Häubl, Gerald ; Larrick, Richard ; Payne, John ; Peters, Ellen ; Schkade, David ; Wansink, Brian ; Weber, Elke |
Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 2, p. 487-504
|
Publisher: |
Springer |
Subject: | Choice architecture | Decision support | Options and alternatives | Describing attributes |
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