Beyond stars : role of discrete emotions on online consumer review helpfulness
Year of publication: |
2024
|
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Authors: | Srivastava, Vartika ; Kalro, Arti D. ; Raizada, Gaurav ; Sharma, Dinesh |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 2, p. 137-157
|
Subject: | Emotion | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
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