Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions
Year of publication: |
[2022]
|
---|---|
Authors: | Goke, Shumpei ; Weintraub, Gabriel Y. ; Mastromonaco, Ralph ; Seljan, Sam |
Publisher: |
[S.l.] : SSRN |
Subject: | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Auktion | Auction | Internet | Internet-Auktion | Online auction | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (35 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 29, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4021221 [DOI] |
Classification: | L21 - Business Objectives of the Firm ; d22 ; D44 - Auctions ; D83 - Search, Learning, Information and Knowledge |
Source: | ECONIS - Online Catalogue of the ZBW |
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