Brand-centric transformation : balancing art and data
Year of publication: |
2013
|
---|---|
Authors: | Bolden, Dylan ; Mei-Pochtler, Antonella ; Sajdeh, Rohan ; Barrios, Gaby ; George, Erin |
Published in: |
Own the future : 50 ways to win from The Boston Consulting Group. - Hoboken, NJ : John Wiley & Sons, Inc, ISBN 978-1-118-59170-3. - 2013, p. 143-149
|
Subject: | Markenführung | Brand management | Kaufentscheidung | Purchase decision | Data-Envelopment-Analyse | Data envelopment analysis |
-
Markenrelevanz : Messung, Konsequenzen und Determinanten
Donnevert, Tobias, (2009)
-
Wu, Ji, (2018)
-
Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar, (2017)
- More ...
-
Rocket : eight lessons to secure infinite growth
Silverstein, Michael J., (2016)
-
What Goliath Can Learn from David : The Hidden Role Models in Value Creation and Entrepreneurship
Mei-Pochtler, Antonella, (2000)
-
"Aspirational symbols of today's global society"
Mei-Pochtler, Antonella, (2018)
- More ...