Brand communities : Begriff, Grundmodell und Implikationen
vorgelegt von René Algesheimer
| Year of publication: |
2004
|
|---|---|
| Authors: | Algesheimer, René |
| Subject: | Kraftfahrzeugindustrie | Markenpolitik | Kundengruppenmanagement |
| Extent: | XIV, 472 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | St. Gallen, Univ., Diss., 2003 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004792826