Brand culture and branded workers : service work and aesthetic labour in fashion retail
Year of publication: |
2015
|
---|---|
Authors: | Pettinger, Lynne |
Published in: |
Brands : interdisciplinary perspectives. - London [u.a.] : Routledge, ISBN 978-1-138-78796-4. - 2015, p. 13-33
|
Subject: | Markenführung | Brand management | Verkaufspersonal | Salespeople | Kundenbindung | Customer retention | Mode | Fashion | Einzelhandel | Retail trade |
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