Brand engagement into self-concept and culture : a literature review for a future research agenda
Year of publication: |
2023
|
---|---|
Authors: | Nechaeva, Olga ; Mazzoli, Valentina ; Donvito, Raffaele |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 5, p. 414-431
|
Subject: | BESC | Brand engagement | Consumer personality | Culture | Hofstede’s model | Self-concept | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Bibliometrie | Bibliometrics | Persönlichkeitspsychologie | Personality psychology | Kulturelle Identität | Cultural identity |
-
Matzler, Kurt, (2016)
-
Andronikidis, Andreas, (2013)
-
Vredeveld, Anna J., (2019)
- More ...
-
Luxury and Twitter : an issue of the right words
Mazzoli, Valentina, (2019)
-
Aiello, Gaetano, (2020)
-
QR code and the wine sector: what contents? : an exploratory research study on the wine industry
Acuti, Diletta, (2017)
- More ...