Brand identity process of financial cooperatives : an Austrian case
Year of publication: |
2014
|
---|---|
Authors: | Attuel-Mendès, Laurence ; Caseau, Cornelia ; Bonescu, Mihaela |
Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 23.2014, 7/8, p. 493-506
|
Subject: | Markenimage | Brand image | Crowdfunding | Mikrofinanzierung | Microfinance | Genossenschaftsbank | Cooperative bank | Österreich | Austria |
-
Koch, Robert, (2012)
-
Proposed typology of different publics of Austrian crowfunding platforms
Attuel-Mendès, Laurence, (2017)
-
Rural transformation, inequality, and the origins of microfinance
Süße, Marvin, (2019)
- More ...
-
Proposed typology of different publics of Austrian crowfunding platforms
Attuel-Mendès, Laurence, (2017)
-
Mercier, Nathalie, (2016)
-
Mise en place d'une expérience avec le grand public : entre recherche, vulgarisation et pédagogie
Lohéac, Youenn, (2017)
- More ...