Brand imitation: a dynamic-game approach
Year of publication: |
November 2018
|
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Authors: | Crettez, Bertrand ; Hayek, Naila ; Zaccour, Georges |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 205.2018, p. 139-155
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Subject: | Brand imitation | Counterfeiting | Pricing strategy | Advertising strategy | Differential games | Markenführung | Brand management | Preismanagement | Spieltheorie | Game theory | Produktpiraterie | Product counterfeiting | Markenartikel | Brand | Imitationsstrategie | Imitation strategy | Werbung | Advertising | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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