Brand Love : An Anticipated Framework
Year of publication: |
[2023]
|
---|---|
Authors: | Singh, Aditi |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Emotion | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (18 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments may 17, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.4420718 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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