Brand loyalty and market equilibrium
Year of publication: |
1991
|
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Authors: | Wernerfelt, Birger |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 10.1991, 3, p. 229-245
|
Subject: | Markenartikel | Brand | Marktgröße | Market size | Wettbewerbsstrategie | Competitive strategy | Gleichgewichtstheorie | Equilibrium theory | Spieltheorie | Game theory | Theorie | Theory |
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